Texas Rangers Adolis Garcia 2025 season campaign studio photos. Texas Rangers Marcus Semien 2025 season campaign studio photos. professional athlete portrait. Dramatic studio sports lighting photography. MLB creative direction by Evan Denworth. Texas Rangers 2025 MLB season brand campaign — art direction by Evan Denworth, Dallas

Adolis Garcia Campaign Visual

Showcasing Neon elements and Texas Flag

Design Elements Used

The purpose of neon in this context is to serve as an entertainment product that grabs attention under bright lights, emphasizing key elements like player names, stats, wins, and symbols like the flag. It stays true to the authentic glow of neon signs while evolving graphically to reflect boldness, confidence, and iconic designs inspired by Texas. The goal is to highlight important information with a distinctive and recognizable aesthetic, incorporating unique shapes and dimensions. Neon is inspired by Texas and its lifestyle, to celebrate team achievements, individual milestones, and brand identity.