2025 Texas Rangers Brand Campaign

The Elements

The purpose of neon in this context is to serve as an entertainment product that grabs attention under bright lights, emphasizing key elements like player names, stats, wins, and symbols like the flag. It stays true to the authentic glow of neon signs while evolving graphically to reflect boldness, confidence, and iconic designs inspired by Texas. The goal is to highlight important information with a distinctive and recognizable aesthetic, incorporating unique shapes and dimensions. Neon is inspired by Texas and its lifestyle, to celebrate team achievements, individual milestones, and brand identity.